The whole idea of writing a Marketing Thesis is not to test the subject knowledge of the student, but to test the creativity and concept development in a student. So, writing a Marketing Thesis is a very highly time consuming process and the student has to spend a lot of time searching for new ideas that could capture the market.
A Marketing Thesis may sometimes provide solutions to certain problems faced in the market. The concept should keep the reader interesting and that is the key to a good thesis.
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